It may seem odd to think that pellets can be passes in five years, as BlackBerry CEO Thorsten Heins suggested, but five years is a long time in the tech world - especially when it comes to mobile technology. On the other hand, it could be that Heins is derogatory to the category because BlackBerry's tablet effort, the Playbook was such a complete failure.
BlackBerry CEO Thorstein Heins made some bold claims in an interview at the Milken Institute conference in Los Angeles on Monday.For one, he predicted a big turnaround for the company, suggesting In dat BlackBerry could once again BlackBerry, Thor CEO Heins has some bold claims in an interview at the Milken Institute conference in Los Angeles on Monday. For one, he predicted a big turnaround for the company, suggesting that BlackBerry is the absolute leader in mobile computing.
More eyebrows, though, was Heins's prediction that in five years, tablets.
Tablets are not a good business model, he maintained.
That concerns a lot of skepticism - and some fun - but given that the market contstantly developed, Heins on something?
"Technology is moving very fast and it goes through a bow," said Rhoda Alexander, senior manager for monitors and tablets at IHS iSuppli, "but with that in mind, our predictions indicate a large tablet market in five years."
BlackBerry's official line is that all the chief said on Monday was nothing new.
"Comments Thorsten yesterday in line with previous comments he made about the future of mobile computing overall, and the possibilities that come with a platform as BlackBerry 10," Public Relations Manager Kim Geiger Tech News World.
"We continue to evaluate our tablet strategy, but we are not making any changes in strategy in the short term," she added. "When we have information on our Playbook strategy, we will share it.
Tablets are not a good business model, he maintained.
That concerns a lot of skepticism - and some fun - but given that the market contstantly developed, Heins on something?
"Technology is moving very fast and it goes through a bow," said Rhoda Alexander, senior manager for monitors and tablets at IHS iSuppli, "but with that in mind, our predictions indicate a large tablet market in five years."
BlackBerry's official line is that all the chief said on Monday was nothing new.
"Comments Thorsten yesterday in line with previous comments he made about the future of mobile computing overall, and the possibilities that come with a platform as BlackBerry 10," Public Relations Manager Kim Geiger Tech News World.
"We continue to evaluate our tablet strategy, but we are not making any changes in strategy in the short term," she added. "When we have information on our Playbook strategy, we will share it.
Off the Cuff or Visionary?
Of course, Heins has previously suggested that the company would not be in the market again, unless there was the potential for success. Or the tablet form factor is a game or a passing fad has little influence on BlackBerry's own tablet fate - the PlayBook was a flop.
On the surface, Heins' statement seems to qualify as a classic case of spilled milk to cry by a man whose company can not seem his way to fight out of a paper bag, "said Charles King, principal analystat Pund-IT.
"But look at the subject, tablets, from a slightly unusual angle than devices, as much as a new form of numerical interaction," he suggested.
"In that sense, the success of the tablets is not about a specific vendor or product, such as Apple's iPad ', as much as it is about the end users develop and get ready for more mobile and unrestricted access to information," King added.
"But look at the subject, tablets, from a slightly unusual angle than devices, as much as a new form of numerical interaction," he suggested.
"In that sense, the success of the tablets is not about a specific vendor or product, such as Apple's iPad ', as much as it is about the end users develop and get ready for more mobile and unrestricted access to information," King added.
Market in Motion..
Heins' statement could end up being prophetic in that the market will certainly change. Just five years ago, few could probably provide that the table would be as popular as it is today. Evolution will not stand still for the next five years.
"So tablets will be gone No. But? They will stop eating to laptop market share at some point," Kagan maintained.
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